Partnerships can be exciting, rewarding, eye-opening, news-worthy, and dramatic. But, at what price?
At Yakker, we believe that honesty and transparency are key to building successful sports partnerships. Unfortunately, we've seen that many partnerships in the industry have been sold on misleading information, which can lead to disappointment and frustration for all parties involved. However, we're here to change that.
We have a commitment to presenting truthful and accurate data to our clients. We don't inflate evaluations, exaggerate market reach, or overstate territory influence. Instead, we take a personalised approach to each brand and partnership to ensure that it's purposeful, relevant, and transparent in its value.
At Yakker, we don't have any hidden agendas, team or talent allegiances, or assets to prioritise. We work for you.
Our nine-point plan takes you through a complete audit and analysis of your active partnerships. We evaluate audience targets, objectives, engagements, narratives, ROI, awareness and success to deliver a strategic plan to get the most out of your partnership moving forward.
our strategic approach
What we can do for brands with active sports partnerships:
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Marketing Audit
Full audit and complete evaluation of your marketing profiles, target consumer profiles, target territories, marketing plan, active channels and previous campaigns
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Data and Insight Evaluation
Thorough analysis of data provided in selling / negotiation stages to evaluate it's accuracy, truth and relevancy
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Competitor Analysis
Assessment of competitors, their positioning, channels and existing partnerships in sport
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Partnership Audit
Analysis of data given to support partnership, ROI promise vs. real life, value of asset, relevancy of asset, relevancy of extra inclusions in the partnership, performance, and other crucial factors in determining partnership aptness
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Sports Landscape Analysis
Analysis of trends, direction, growth, decline, polarisation, neutrality and popularity to understand the strategy and opportunities best suited
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Activation Strategy
Observation of current activations and development of new ideas that offer clear direction and serve both the brand's audience and the sport
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Wastage Evaluation
Analysis of the data provided by the assets team or agency to understand the extent of wastage in markets and audiences, cross-referencing actual target audience preferences
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Opportunity Analysis
Identification of opportunities that are relevant and consistent with the brand's image and targets
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Narrative Analysis
Creation of a pertinent and pointed narrative that resonates with the brand's audience, target consumer, all whilst fitting with the narrative of the sport and its direction. A narrative that puts the brand and its story at the forefront