Being new to sports partnerships can feel like you're navigating a mine field. Where do you enter? What sport is right for you? Do you have the budget? Will your audience be receptive? Will it pay off? How do you navigate sports agencies that might be team or sport biased? How do you know you are being given relevant information or analysis? How can you be sure you're heading in the right direction? The questions go on and on.
One of the top concerns we hear from brands entering or considering entering the sports sponsorship space is, "Who can we trust?" We understand how frustrating it can be to navigate an industry where some agencies may have their own hidden agendas, relationships with specific teams or agents, or revenue targets to meet. This can sometimes result in a lack of transparency or even misleading information being presented to brands just to make a quick sale.
At yakker, we have no allegiances, no bias, and no assets that have to be sold by a certain deadline. Instead, we prioritise honesty, transparency and integrity above all else. Our goal is to provide brands with a clear and truthful guide to partnerships so that they can make informed decisions and feel confident in their choices.
our strategic approach
What we do for brands thinking of sports partnerships:
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Marketing Audit
Full audit and complete evaluation of your marketing profiles, target consumer profiles, target territories, marketing plan, active channels and previous campaigns
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Data Drawn Insights
Data driven insights taken from the analysis of consumer insight databases to direct and lead decisions
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Activation Ideation
Ideation of activations that correctly capture your audience and story
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Competitor Analysis
Competitor analysis to analyse strategy, messaging, product, branding, marketing and narrative
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Strategic Plan
Development of a strategic plan that identifies strategy, direction, delivery and measurement
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Ground Research
On the ground, primary research capture
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Opportunity Analysis
Identification of opportunities that are relevant and consistent with the brand's image and targets
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Narrative Creation
Creation of narrative that is purposeful, pointed and pertinent to your brand